The CRO Who Tells Founders Exactly What They Don't Want to Hear About Sales
Summary
To scale companies that win markets, revenue operations must integrate sales with customer success functions.
Kyle Norton joined us for this episode of the StartWell Podcast to explain his perspective on the best way to develop revenue operations with systems and a team that is truly committed to holistically helping customers through the product/service they are selling.
In his current role as CRO at Owner.com, Kyle leads sales, partnerships, onboarding, success, support, revenue operations and enablement - which has enabled him to develop tightly knit systems for optimizing value the organization and its customers.
With 15 years of experience under his belt (and multiple belts at that - he used to own a mixed martial arts academy), Kyle's perspective is informed through experiences running large teams at rapidly scaling companies including League and Shopify.
In this conversation, you'll learn about a systems approach to revenue operations plus Kyle's thoughts on work ethic, the Canadian context for entrepreneurship and much more!
READ MORE: https://startwell.co/blogs/the-startwell-podcast/the-fearless-approach-to-scaling-revenue-operations-kyle-norton
LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2
The StartWell Magazine: https://startwell.co/pages/magazine
CHAPTERS Entrepreneurship, marketing, and remote work. (0:00) Remote work and its impact on employee engagement and retention. (11:02) Remote work, scaling startups, and revenue leadership. (14:27) Performance marketing and account-based marketing strategies for reaching high-value targets. (20:19) Challenges in email marketing and B2B sales in Canada, with a focus on finding new ways to generate demand despite obstacles. (23:59) Entrepreneurship in Canada, including challenges and opportunities. (30:35) Canadian media industry challenges and potential solutions. (37:26) Job stability and the importance of continuous effort in a rapidly changing economy. (40:00) Work ethic, culture, and expectations at a company. (45:42) Work-life balance, fulfillment, and leadership values. (48:26) Sales and customer support integration, leadership, and metrics. (53:58) Investing in sales and customer service systems for growth. (1:00:31) Investments, product development, and customer base for a restaurant tech company. (1:03:44) SEO strategies for restaurants and how they can adapt to algorithm changes. (1:09:03)
CONNECT WITH STARTWELL & QASIM VIRJEE (HOST) Website: https://startwell.co Instagram: https://www.instagram.com/startwellco LinkedIN: https://www.linkedin.com/in/qasimvirjee/
FILMED & EDITED at STARTWELL in Toronto, Canada https://startwell.co/pages/studios
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