Solving Problems with Advertising Requires Strategy

For over 15 years Jean has worked on Strategy and Marketing - at agencies (incl BBDO, Cheil, Taxi, VML and most recently at The Hive) and for startups.

In this episode of the StartWell Podcast we hear Jean's career history (which began in fashion) and perspectives informed by her work driving strategic approaches in advertising - including anecdotes from client work; including a recent project to help the Canadian Olympic Committee connect their mission with young Canadians.

READ MORE: https://startwell.co/blogs/the-startwell-podcast/advertising-means-aligning-creativity-with-business-goals-jean-george

LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2

The StartWell Magazine: https://startwell.co/pages/magazine

CHAPTERS [Intro] (0:00) Career paths in marketing and fashion, including social media management and e-commerce. (1:55) Career pivot from advertising to business after MBA, with a focus on creativity and data analysis. (8:30) Marketing industry in Canada, including challenges and opportunities. (11:52) Making Olympic athletes relatable in Canada. (18:18) Canadian identity, global influence, and cultural differences. (21:15) Canadian government, trust, and truckers' protest during pandemic. (27:26) Canadian identity, media consumption, and marketing strategies. (30:43) Surviving the pandemic as a small business owner in Canada, with mentions of debt, government subsidies, and personal struggles. (37:19) Marketing challenges in the events industry, including increased competition and reliance on unreliable advertising platforms. (41:08) Sales process, referrals, and video production services. (46:27) Remote work and office culture. (48:53) The impact of remote work on urban density and office spaces. (55:04) Marketing strategies for B2B and B2C audiences. (1:01:09)

CONNECT WITH STARTWELL & QASIM VIRJEE (HOST) Website: https://startwell.co Instagram: https://www.instagram.com/startwellco LinkedIN: https://www.linkedin.com/in/qasimvirjee/

FILMED & EDITED at STARTWELL in Toronto, Canada https://startwell.co/pages/studios

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ABOUT "The StartWell Podcast" - Perspectives from innovative business leaders All episodes: https://startwell.co/blogs/the-startwell-podcast

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