Camille Moore on the importance of storytelling for professional brands
Summary
Camille Moore joins us in studio on campus at StartWell to relate her founder story and share perspective on her firm's approach to enabling professional services through branding.
The conversation is fun and far reaching - touching on some of StartWell founder Qasim Virjee's own experiences as one of the first people online in East Africa, digitising a methodology for Placemaking and experiencing corporate politics at IBM.
READ MORE: https://startwell.co/blogs/the-startwell-podcast/camille-moore-on-the-importance-of-storytelling-for-professional-brands
LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-startwell-podcast/id1391959054 Spotify: https://open.spotify.com/show/4m6yuRXZHNYQ2QxrFfj7ag?si=fiH1LIydTXCSWD3jUwfing YouTube: https://www.youtube.com/playlist?list=PLNSlT8MChO5IKqmzL0-wx2-yw3WxXjLC2
The StartWell Magazine: https://startwell.co/pages/magazine
CHAPTERS Marketing for professional services. (0:00) Marketing for service providers in Canada. (3:09) Personal referrals in service industry. (9:59) Digital marketing and branding strategies. (13:06) Marketing strategies for small businesses. (20:05) Design and strategy for online communities. (26:59) Marketing strategies and industry trends. (30:05) Tech startups, internet access in Africa, and cultural exchange. (35:19) Moving to Kenya, business ventures, and entrepreneurship. (38:38) Career paths and marketing strategies. (44:16) Career changes and passions in the legal profession. (50:17) Work-life balance, happiness, and fulfillment in the workplace. (53:26) IBM acquisition, job loss, and work culture. (59:01)
CONNECT WITH STARTWELL & QASIM VIRJEE (HOST) Website: https://startwell.co Instagram: https://www.instagram.com/startwellco LinkedIN: https://www.linkedin.com/in/qasimvirjee/
FILMED & EDITED at STARTWELL in Toronto, Canada https://startwell.co/pages/studios
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